ABOut…ish

How did Twenty20ish come about?

Twenty20ish all started when Michael Mattson connected with Luke Jamieson on LinkedIn. Luke suggested they create some content together, and the pair wrote an article for the CX Lead on digital twins. Frustrated by the effort required for long-form articles and the decreasing traction they had with audiences, Luke and Michael brainstormed about the content they would like to see. They agreed that there was not enough short-form content that gave both insight and access to the best people in CX.

However, getting that sort of information is not so easy, so the idea of playing a game of 20 questions with the most influential CX thought leaders was settled on as the approach.

The pair floated the idea with several CX leaders, and the response was overwhelmingly positive. Five guests became ten, and ten became 20ish. Twenty20ish was born, and episode 1 was a hit.

Luke and Michael’s friendship evolved, and so did the show. More fun, more puns and a week without catching up felt odd.

Season 1 had over 200k views on LinkedIn alone, so season 2 was inevitable. Plus CX leaders were queuing to be on the show or return to it. This led to YouTube and other social channels, this website and live Twenty20ish events at conferences globally.

Season after season, this show continues to strike a chord with the audience, hitting the right balance between entertainment and education.

Want to be part of the show? Want Twenty20ish to feature in your next conference? Hit us on the Contact Us page. And if you, like thousands of other people, love the show, consider supporting it by chipping in to our Patreon.

Until next time, and as always

Hooroo!